Worldwide in demand: high-class food made in Europe

MC presents EU Commission at the trade fair “World Food Moscow“

From 14 to 17 September 2010, Moscow will be the meeting point for producers, wholesalers, retailers, caterers and distributors from the food industry. 1,100 companies from 55 countries will present their latest products to all trade visitors at the international food and beverage trade fair “World Food Moscow”. On behalf of the European Commission, MEDIA CONSULTA Event GmbH (MC) will organise and supervise a 180 square metre booth in collaboration with the MC subsidiaries in Russia and Belgium where European companies will feature their goods.

On site, representatives of the Directorate-General for Agriculture and Rural Development will answer all questions related to European food. The aim is to increase awareness of high quality, European natural products in Russia through various cooking shows, workshops, tastings and lotteries.

Within the framework of the “World Food Moscow“, MC will additionally host the conference “Tasty Europe Day” on 16 September. International experts from the food industry will discuss the advantages of high-class groceries made in Europe as well as their prospects on the Russian market.
 
Supplementary to the trade fair, MEDIA CONSULTA will implement a broad promotion in collaboration with the renowned Russian supermarket chain X5. For one week, people will have the opportunity to taste European food in several supermarkets based in Moscow and Sankt Petersburg to discover its flavour and quality.

MEDIA CONSULTA’s event unit has longstanding experience in organising national and international expositions and shows. MC also supervised various food and beverage trade fairs: At the ANUGA 2009 in Cologne/Germany, the agency supported the booth of Israel with PR and marketing measures. 

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