Interne Sprungmarken
Inhalt
About us
Agency profile
MEDIA CONSULTA was founded in 1993 with the aim of making communication more efficient by intelligently integrating all disciplines. As far back as the early nineties we were pioneers in the field of integrated communication. With its specialist agencies, MEDIA CONSULTA covers the entire range of modern marketing. Everything from a single source – this is what we understand by efficiency. All MC agencies provide a tightly knit network which addresses the entire range of communication services: public relations, advertising and media, corporate publishing, event marketing, TV and film production, interactive, sports and entertainment.
Our clients and references include well-known national and international companies such as Lidl, Vodafone, Dunlop, Generali, Air Malta and Geha. Political institutions such as the EU Commission, the European Central Bank and many foreign governments, the German Bundestag and the Federal Government of Germany also place their trust in MEDIA CONSULTA. Finally, media corporations and leading national and international associations make use of our communication services. Today MEDIA CONSULTA is one of the leading PR and advertising agencies in Europe and the German market leader in the areas of corporate communication, youth marketing and political communication.
Full Service in-house
We are one of the few communication agencies to be able to draw on our own production capacity in the field of print, TV and interactive media, as well as using our own specialists of the MC Music & Entertainment and MC Event agencies in the areas of sports marketing, music promotion and event management. This concentration of expertise pays off financially too, since advertisements, sales materials, TV commercials, PR publications, PR information films and websites can be realised with greater flexibility, resulting in greater value for money. Our clients thus enjoy significant synergies and cross-promotional effects generated by the interaction of the various marketing instruments.
The MC Network: the leader in Europe
MEDIA CONSULTA is excellently equipped to face the challenges of globalisation: we are the only communication agency with a head office in Germany to have at our disposal a pan-European network with subsidiaries and network agencies in all 27 EU states, in the accession states of Croatia and Turkey and in key business centres worldwide. This international orientation makes us more attractive for clients of pan-European and international campaigns. With our local knowledge of markets, media and languages we are able to ensure efficient implementation of centrally planned campaigns. MEDIA CONSULTA is the market leader in this field – and we are continuously extending our lead in terms of skills and expertise: at the twice-yearly “MC Agency Summit”, directors and correspondents of all the MC network agencies meet to benefit from a cross-border exchange of ideas, knowledge and cultural particularities. MC today is one the top 15 network agencies and on rank 14 of the top 50 agency companies worldwide (source: Advertising Age "World’s Top 50 Agency Companies", April 2010).
The MC Team
With over 1.990 staff in the worldwide MC network, among agency establishments in all 27 member states of the European Union, MEDIA CONSULTA can call on the full range of specialists required for modern communication services. All our client consultants have an excellent knowledge of the various PR and advertising instruments (media work, advertising/art direction, copywriting, events, trade fairs, TV production, interactive media etc.) and maintain excellent contacts with the editorial teams of national and international media. MEDIA CONSULTA attaches great importance to the specialist expertise of agency personnel. With the agency’s “MC Academy”, an extensive professional development program exists within the MC network, covering such areas as strategic planning, creation, TV production, integrated campaign management and international communication.